About the project:
Y.E.S. AWARDS is a competition that honours young eco-fashion talents presented by yoox.com in collaboration with Estethica. The competition showcases six emerging Asian designers. Their ethically made clothing and accessory collections are available on yoox.com as well as their exclusive SS16 looks. A pop-up store dedicated to the project was available for the public at PMQ in Hong Kong from 2015 November 6 – 18 after the cocktail opening party on November 6 where the winners were announced. Event souvenirs were sponsored by Moleskine. The entire project lasted for about 8 months.

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The international judging panel includes key industry leaders and fashion influencers: Susie Bubble (Style Bubble blogger), Orsola de Castro (founder of Estethica), Luca Martines (President of yoox.com), Francesco Tombolini (Deputy Chief Operating Officer of YOOX Group), Anna Orsini (Strategic Consultant of the British Fashion Council and Co-founder of Estethica), Christina Dean (Founder and Chairman of Redress Hong Kong), Hon Felix Chung (Member of the Legislative Council of Hong Kong for the Textiles and Garment Constituency), Edith Law (Chairman of Fashion Farm Foundation), Edmund Lee (Executive Director of Hong Kong Design Centre), Wallace Lam (Vice President of Hong Kong Design Institute) and Grace Lam (Fashion stylist and fashion editor).

Participating designers include: FFIXXED STUDIOS (Hong Kong), KEN SAMUDIO (Philippines), THU THU (Vietnam), SUZUKI TAKAYUKI (Japan), RE;CODE (Korea) and RENLI SU (China).

Media coverage: VOGUE Taiwan, VOGUE Korea, Style Bubble Blog, Hong Kong Tatler, South China Morning Post, ELLE Hong Kong, Me!, Hong Kong Economic Times, Cosmopolitan Korea, Esquire, HK Yahoo Lifestyle, China Daily and more.

Isabel’s responsibilities included:
– Project conceptualisation
– Planning, developing and implementing PR strategies
– Organising the opening party and media preview (Guests include high profile executives in the fashion industry and key fashion influencers like Susie Bubble and Orsola de Castro)
– Produced editorial content & copy editing (including press releases, marketing materials (print & online), event speeches and promotional video)
– Sourcing and managing sponsorship opportunities

YOOX.COM Estethica Sustainability Awards

Asian American Journalists Association Regional Conference

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